Introducing RSS

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Web users have come to expect the ability to monitor website updates at a time and place of their choosing, rather than have to tediously return to a given website on a regular basis. RSS has made this possible, giving website developers a solution for packaging updates in a digest format, capable of being parsed and formatted by third-party applications such as http://reader.google.com/. This video introduces RSS, and shows you how to use the Zend_Feed component to build and distribute RSS feeds.